Easy Recycling Limited
By Michael N. Gathu
Easy Recycling area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use as a consumer good. This recycled product will meet two critical needs:
- It will give Counties a feasible and cost effective alternative to land filling the waste, and
- It will help meet the growing demand for organic soil enhancers and fertilizers. The material that will be recycled is human waste sludge.
Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and others. All of these potential customers will benefit from the compost’s numerous soil enhancing characteristics.
Additionally, we will offer a service to waste processing plants owned by Counties. Currently these plants face several issues regarding the disposal of human waste sludge.
Easy Recycling is entering a niche market in that human waste sludge has not been recycled on any sizeable scale in Nairobi County and Kenya as a whole. This is a unique and viable concept that addresses the needs of various customers and reaches an untapped market with tremendous growth potential. One of the most attractive aspects is that the business is projected to attain a strong cash position and achieve profitability in the first year of operation. Due to a large need for these products and services, and a lack of direct competition, our projection of quick profitability is attainable. Our in-depth research pertaining to human waste’s positive soil enhancement characteristics and its many potential uses is well advanced. The concept has been tested on a small scale and the results, upon analysis, were found to be a high quality compost. Research will be an ongoing process for the company; one particular area of interest is the possibility of qualifying the product as a fertilizer. We already have an advance order for 500 tons, and one fertilizer manufacturer and a large landscaper have committed to purchasing 600 tons of our product annually. Additionally, various Counties have expressed keen interest in paying us to accept their waste.