Effects Of Procumbent Procedures On Sales In The Airline Industry, A Case Study Of Kenya Airways
By Suleiman Ali Ibrahim
The purpose of the study was to establish the effect of procurement procedures on sales in the airline industry with specific reference to Kenya airways LTD. The researcher used descriptive research design in collecting the data from the respondents. The design was proffered because its concerned with answering questions such a s how much, what, which and who, thus answering phenomenon in its current state., a descriptive study was carefully designed to ensure complete descriptive of the situation, making sure that there is a minimum bias in collecting of data and reduce errors in interpreting the data collecting Body (1989). The researcher used stratified random sampling procedure to select a sample that represents the entire population. The researcher further continued to ensure each person in the strata has an equal chance of being chosen. This procedure is preferred since all the target populations have equal chance of selection. Mugenda and Mugenda (1999) points out that stratified random sampling method ensures small groups which could be otherwise excluded entirely are included. The target population was 357 respondents working in different level in the organization. The sample size was 53 respondents. The researcher found out that customer care, lead specification and standardization. Poor customer care eventually affect the final product to the client thus good customer care is paramount to any procurement procedure thus the organization should ensure good customer care to everyone in the organization. These they asserted will affect sales. The researcher recommends that shorter lead time should be always sort and expertise should be ploughed in to ensure lead time is short. Specification removes product which does not meet the organization criteria hence specification should be across all organization activities. The researcher recommends there should be manual and monthly review on the organization standardization policy to ensure they meet the change of times.