The Relationship Between Dividends Earnings And Firms Financial Performance In Various Banks In Loitokitok
By Joseph Tonke Merishi
Dividend earnings have been considered one of the most prominent factors in the measurement of marketing strategies and performances. On the other hand, profitability and value of firm are important indicators of companies financial performance. Considering the unique differences from other industries, intangibility and variability for example, this sstudy assumes that the banking sector will be more vulnerable to customer satisfaction than any other sector in the business industry in terms of the firms profitability and value. Based upon this presumption this study empirically examines whether the customer satisfaction influences the banks financial performance. Top performing financial institutions always look into the needs and demands of their customers in order to survive and compete successfully in todays dynamic corporate environment. That is the reason why Organizational researchers from all around the globe have continuously emphasized on the importance of customer satisfaction which all together contributes to an incomparable financial performance. Possible further implications will also be discussed. For the purpose of this study the research will apply a sample survey incorporating both primary and secondary data. Primary data will be collected using self administered interview guide while secondary data will be collected using the firms (banks) past annual reports and periodicals.