An Evaluation of the Impact of Public Relations on Sales Performance in 3 Star Rated Hotels

An Evaluation of the Impact of Public Relations on Sales Performance in 3 Star Rated Hotels in Nairobi County, Kenya

By Bitange Gilbert Mokua (HPM-2-0349-13) & John Kahuthu Gitau

The study looks at major issues related to the effects of public relations on sales in hotels within Nairobi county Kenya. This has greater impact on catering industries as they need to appreciate public relations operations both internally and externally. With the internal public relations this research has established the function role of public relations practitioners in boosting the morale of employees in the hotel industry with focus to 3 star hotels in Nairobi, county Kenya. The Problem statement was that public relations ever since started in the hotel business industry do not seem to be growing as required. This has been hindered by certain factors which are either related to hotels, individuals or other environmental factors. And the Specific objectives includes; to examine ways in which public relations is; establish the methods used in motivating public relations staff and to determine the role of technology in Public relations on sales in three star hotels. The research questions covered; how public relation is managed; what methods are used in motivating public relations staff and what role technology plays in public relations on sales in three star hotels. The Scope of the research was in three star hotels in Nairobi County, Kenya and was limited to public relations department and front office. The study was limited by; busy schedules of hotel personnel, Use of descriptive cross section survey do not consider change which was outside the period of research and generalization of the findings were only limited and confined to small size. Data was collected by use of questionnaires, interview guide and observations. A sample of written questions was sent to public relation in hotels in Nairobi County, Kenya. Data obtained from the study was coded and entered into the computer. This was subsequently subjected to statistical analysis. The results of the analysis were presented in tables and charts.